We built The Green Parade to solve a specific challenge: helping brands authentically connect in markets where local loyalty meets massive tourism.

When we relocated to Laguna Beach from Chicago, we recognized a distinct gap in the local media landscape. Southern California's coastal towns see millions of visitors annually alongside a highly affluent, engaged local demographic — but there was no modern, aesthetically driven way for brands to reach them in the places they actually spend their time. So, we created one.

The Green Parade bridges the gap between premium brand storytelling and hyper-local, digital out-of-home (DOOH) engagement. We bring decades of top-tier agency and strategic experience to our network:

Kimberly Laughlin, Co-founder Most recently a Creative Director for Google, Kimberly brings nearly 20 years of agency experience shaping brand narratives and driving performance for global heavyweights, including Procter & Gamble, Allstate, and Sephora. She ensures every screen and campaign on our network meets the highest standard of creative excellence.

Mark Ohrtman, Co-founder Drawing from a robust background in community development, Mark drives the strategic vision, project management, and host-venue partnerships that allow our network to seamlessly integrate into the community.

We aren't just placing screens. We are curating a premium digital network that elevates our host venues and delivers measurable, localized impact for our brand partners.